Why Kelp Our Model Initiatives ๐ŸŒฟ Kelp Helpers ๐Ÿ—ฟ KiwiKrete โ˜• Calcara ๐Ÿคฟ Removals ๐Ÿง Pingo ๐Ÿ„ Seafooโ„ข ๐Ÿ•น๏ธ Reef Rescue ๐ŸŽฏ SeaSniper โ›ต Sailing Into Sunset ๐ŸŒฟ Founder's Story ๐Ÿ„ Surf Shacks Help your way!
Kelp Helpers / Initiatives
๐ŸŒฟ Our Initiatives

Ten initiatives. One mission.

Each initiative is a distinct entity designed to work together โ€” roots that generate revenue, leaves that engage the world, and a charitable trust at the core holding it all together.

Charitable Trust ยท Core โ†’
๐ŸŒฟ Kelp Helpers
The connective trust. Holds the brand and story, raises awareness, advocates for restoration, and coordinates across all entities.
Progress to MVP20%
Material ยท Roots โ†’
๐Ÿ—ฟ KiwiKrete
Transforms kina waste shells and spines into decorative and structural concrete products โ€” ocean-positive concrete.
Progress to MVP80%
Material ยท Roots โ†’
โ˜• Calcara
Transforms shell and seaweed byproducts into high-value ceramic and marble materials โ€” a sustainable replacement for engineered stone.
Progress to MVP5%
Logistics ยท Roots โ†’
๐Ÿคฟ Removals
A regenerative logistics service removing invasive kina and fan worm from barrens, redistributing materials into the circular economy.
Progress to MVP5%
Technology ยท Leaves โ†’
๐Ÿง Pingo
A modular multi-robot mapping platform using autonomous drones, AR, and biodiversity tools to make ocean degradation visible โ€” and fundable.
Progress to MVP5%
Food ยท Leaves โ†’
๐Ÿ„ Seafooโ„ข
A next-gen seafood alternative made from NZ-grown mycelium and marine algae oils โ€” built to heal the ocean with every bite.
Progress to MVP10%
Gaming ยท Leaves โ†’
๐Ÿ•น๏ธ Reef Rescue
An educational game and real-world restoration initiative empowering communities to design, fund, and deploy artificial reefs.
Progress to MVP10%
Gaming ยท Leaves โ†’
๐ŸŽฏ SeaSniper
A gamified spearfishing learning journey that redirects apex predator hunters toward restoration-positive targets.
Progress to MVP5%
Film & Story ยท Leaves โ†’
โ›ต Sailing Into Sunset
A father-son voyage around New Zealand in search of the crayfish once abundant in the Hauraki Gulf, now functionally extinct โ€” the origin story behind Kelp Helpers.
Progress to MVP60%
Story ยท Core โ†’
๐ŸŒฟ Founder's Story
From a kina spike to a kelp forest mission โ€” the personal story behind why Kelp Helpers exists.
Progress to MVP100%
Hospitality ยท Leaves โ†’
๐Ÿ„ Surf Shacks
Ocean-front hospitality hubs for surfers, divers, and ocean lovers โ€” where every stay funds kina removal and kelp restoration.
Progress to MVP80%

Want to see the bigger picture first?

Explore the full restoration model and the science behind why these initiatives exist.

See Our Model โ†’